Privacy Policy
Last Updated: November 3, 2026
Murat Gocmen, operating as Real Estate Tahoe ("we," "us," or "our"), is committed to protecting the privacy of our clients, leads, and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or communicate with us.
1. Information We Collect
We may collect the following personal information:
- Contact Information: Name, email address, phone number, mailing address
- Real Estate Preferences: Property interests, buying/selling timeline, price range, preferred locations, property types
- Communication Records: Emails, text messages (SMS), phone call logs, and notes related to your real estate inquiry
- Website Usage Data: Pages visited, time on site, referring website, browser type, and IP address
- Form Submissions: Information you provide through contact forms, home valuation requests, or property inquiry forms
- Home Value Tool: When you use our online home valuation tool, we record the property address you enter along with technical details about your visit (device type, browser, operating system, screen, language and timezone settings, and IP address) to operate the tool, prepare your estimate, and protect the tool from automated misuse
2. How We Use Your Information
We use your personal information to:
- Respond to your real estate inquiries and provide property information
- Send property updates, market reports, and listing alerts you have requested
- Schedule and confirm property showings and appointments
- Communicate with you via email, phone, or text message regarding your real estate needs
- Manage our client relationship management (CRM) system
- Improve our website and services
- Comply with legal obligations
SMS/Text Messaging
By providing your phone number and consenting to receive text messages, you agree to the following:
- We may send you SMS messages related to your real estate inquiry, including property updates, appointment confirmations, follow-up messages, and market information.
- Message frequency varies based on your activity and preferences, typically 1-5 messages per month.
- Message and data rates may apply depending on your mobile carrier and plan.
- You can opt out at any time by replying STOP to any text message.
- For help, reply HELP to any text message or contact us at (530) 317-0373.
- Your phone number will not be shared with third parties for their marketing purposes.
- We use Twilio, a third-party service provider, to deliver text messages. Twilio's privacy practices are governed by their own privacy policy.
3. How We Collect Information
We collect information when you:
- Fill out a contact form or home valuation request on our website
- Provide your phone number during an in-person meeting, open house, or phone call
- Email us or call us directly
- Request property information or schedule a showing
- Subscribe to our property alerts or market updates
4. Information Sharing
We do not sell your personal information. We may share your information with:
- Real Estate Tahoe: Our brokerage, as required for real estate transactions
- Service Providers: Third-party services that help us operate our business (e.g., Twilio for text messaging, email delivery services), who are contractually obligated to protect your data
- Analytics and Advertising Partners: Website usage data collected by the cookies and tags described in Section 8
- Legal Requirements: When required by law, regulation, or legal process
- Transaction Parties: During a real estate transaction, relevant information may be shared with other parties involved (lenders, title companies, inspectors) as necessary to complete the transaction
5. Data Security
We implement reasonable administrative, technical, and physical security measures to protect your personal information. Our CRM system uses encrypted connections (HTTPS), secure database hosting, and access controls to prevent unauthorized access. However, no method of transmission over the Internet is 100% secure.
6. Data Retention
We retain your personal information for as long as necessary to provide our services, maintain our business records, and comply with legal obligations. Communication records (emails, text messages) are retained as part of our transaction records. You may request deletion of your data at any time by contacting us.
7. Your Rights
You have the right to:
- Access the personal information we hold about you
- Correct inaccurate or incomplete information
- Delete your personal information (subject to legal retention requirements)
- Opt out of marketing communications at any time
- Opt out of SMS by replying STOP to any text message
8. Cookies, Analytics and Advertising
Our website uses cookies and similar technologies to improve your browsing experience, analyze site traffic, and understand where our visitors come from. We use these third-party tools:
- Google Analytics and Google Tag Manager (Google) to measure site traffic and which pages are useful
- Microsoft Clarity (Microsoft) to see how visitors use our pages, so we can fix what is confusing
- Meta Pixel (Meta, the company behind Facebook and Instagram) and Google advertising tags, which record that a browser visited our site, viewed a listing or a sell page, or sent us a form. We may use this to show our ads to past visitors on Facebook, Instagram, and Google sites, and to measure whether those ads work.
These tools receive information such as the pages you view, your browser and device, your IP address, and cookie identifiers. When you send a form, these tools are told which kind of form it was, not your message. Meta may also receive a scrambled (hashed) copy of contact details you type into a form, which it uses to match visits to Meta accounts. Their own privacy policies govern how they use what they receive.
Opt out of advertising tracking
If your browser sends a Global Privacy Control signal, we honor it automatically: the Meta Pixel does not load and Google advertising storage is turned off. You can also opt out on this browser here:
The choice is saved in a cookie on this browser and device, so clearing cookies resets it. You can also control cookies through your browser settings, and adjust ad preferences in your Facebook and Google account settings.
9. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.
11. Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:
- Name: Murat Gocmen
- Company: Real Estate Tahoe
- Phone: (530) 317-0373
- Email: murat@realestatetahoe.com
- Website: realestatetahoe.com