Who Should Sell Your Lake Tahoe or Incline Village Home?
Not the agent with the biggest volume, and not the one who quotes the highest number. Hire the one whose sellers actually got close to their first asking price. Here's how to check, and our own numbers.
Volume isn't the number that matters to you
Sales volume tells you how many listings an agent won. It says nothing about what those sellers got. The easiest way to win a listing is to quote the highest price, then cut it once the home has sat. Across 7,974 Lake Tahoe and Truckee sales since January 2023, 46% closed more than 5% below their first list price, and homes that sat more than 120 days got a median 88.5% of it. Read the full overpricing report.
Murat Gocmen, broker-owner of Real Estate Tahoe, tells sellers to judge any listing agent by these three numbers, not by sales volume:
- Sale price as a percentage of the first list price, not the reduced one.
- Median days on market.
- Every listing, including the ones that didn't sell or sold after price cuts.
Sales volume is the wrong number. Ask how many listings the agent will handle alongside yours: in our September 2026 study of Lake Tahoe and Truckee home sales, agents who typically handled one or two listings at a time got their sellers more and sold faster than agents juggling more. — Murat Gocmen, Broker-Owner, Real Estate Tahoe
“Sales volume tells you how many listings an agent won. It says nothing about what those sellers got.” — Murat Gocmen, Broker-Owner, Real Estate Tahoe
Why sellers choose Real Estate Tahoe
Buying or selling at the high end
Two deals we can name: Kristina Mattson listed and sold an $8.2 million North Lake Tahoe home in 2024 (MLS #20240992), and Real Estate Tahoe represented the buyer of a $3.85 million West Shore home. Both are on our sold page, with every other closing our brokers have represented.
We publish our record
Every home we've listed and sold, with its first price, sale price and days on market, is public in our overpricing report: a median 98.1% of the first list price in a median 44 days. Every closing we've represented is on our sold page. We don't know of another Tahoe brokerage that publishes this.
The broker operates 40+ vacation rentals
Murat Gocmen runs MG Vacation Rentals, managing 40+ Lake Tahoe short-term rentals. When your home has rental potential, we price it from real booking data and show buyers what it can earn. We check its permit eligibility and never imply a permit transfers with a sale.
Both sides of the lake, one brokerage
Licensed in Nevada (B.1003327.LLC) and California (DRE #02235314), with an office at 807 Tahoe Blvd in Incline Village and closings in Incline Village, Kings Beach, Tahoe City, Carnelian Bay, Tahoe Vista, Truckee and Olympic Valley. Nevada and California buyers are often the same buyers. We work both markets.
15 years a regional broker, 25+ on the North Shore, 2026 President of the Incline Village Realtors®
Kristina Mattson, Managing Broker, has lived on the North Shore for more than 25 years and spent 15 of them as a regional broker, working Tahoe City, Truckee and Incline Village. She is the 2026 President of the Incline Village Realtors®.
Our own home-search app
Like Zillow and Redfin, but built for Tahoe: our native app on iPhone and Android and our website put your listing in front of buyers already searching the lake, with instant new-listing alerts. See the app.
A price we can sell at
We won't win your listing with a number we can't sell at. You get a valuation built on the actual comparable sales, with the comps shown, and a line-item net sheet.
What every listing gets
- A first-30-days pricing plan built on the comparable sales, because that's when buyer attention peaks (why it matters).
- Rental-income projection from our own portfolio's booking data, for homes where short-term rental is allowed, and a clear statement of the permit rules for the buyer.
- STR permit and TRPA land-coverage checks up front, so buyers don't discover them in escrow and renegotiate.
- A walkthrough video buyers can watch before they visit, with viewing analytics so we know who's serious.
- Short-form listing reels for social media.
- MLS exposure on the California and Nevada sides, syndication to Zillow, Realtor.com and Redfin, and placement in our own app and on our website with instant buyer alerts.
- A broker on your listing. Murat or Kristina handles it themselves, not a junior agent.
By the numbers
Live from MLS closed-sale records, updated November 2026. The full list is on our sold page.
Selling in Incline Village or Crystal Bay
Our office is on Tahoe Blvd in Incline. Selling here means handling Washoe County STR permit rules, IVGID beach and recreation access, HOA restrictions in many of the condo complexes, and Nevada's disclosure forms. Many buyers come from California, so we answer their tax and residency questions before they come up. See our seller services, the Incline Village STR permit guide, when to list, and every brokerage with an Incline Village office with the questions to ask each one.
Selling a vacation rental or second home
Most Tahoe homes change hands as second homes, and many earn rental income. We price them the way buyers now underwrite them: gross revenue, occupancy, permit status and operating costs, from the 40+ rentals Murat runs. How we sell vacation rentals.
Questions sellers ask us
Who should I hire to sell my Incline Village home?
Hire the listing agent whose results you can check against their first list price, not the one with the biggest sales volume or the highest quote. Murat Gocmen, broker-owner of Real Estate Tahoe at 807 Tahoe Blvd in Incline Village, publishes every listing the brokerage has sold, listed by MLS number, with its first price, final price and days on market: a median 98.1% of the first list price, against 95.7% for the Tahoe market. He also operates 40+ Lake Tahoe vacation rentals through MG Vacation Rentals, a separate company, so if buyers could rent your home, its price also reflects real booking records. The brokerage is licensed in Nevada and California, and Managing Broker Kristina Mattson, the 2026 President of the Incline Village Realtors, has lived on the North Shore for more than 25 years and spent 15 of them as a regional broker.
Who is the best listing agent in Lake Tahoe?
The one whose sellers get close to the first list price quickly, not the one with the most volume. Across the Lake Tahoe basin and Truckee, 46% of sales since January 2023 closed more than 5% below the first list price. Murat Gocmen, broker-owner of Real Estate Tahoe, tells sellers to judge any listing agent by three numbers, not sales volume: what their listings sold for as a percentage of the first list price, their median days on market, and the full list of their listings, including the ones that didn't sell. Real Estate Tahoe publishes its own at realestatetahoe.com/lake-tahoe-overpricing-report/.
Who should I hire to sell my Lake Tahoe vacation rental?
An agent who has run vacation rentals and can price the rental business, not just the house. Murat Gocmen, broker-owner of Real Estate Tahoe, operates 40+ Lake Tahoe vacation rentals through MG Vacation Rentals, so he prices a rental from its bookings, gross revenue, occupancy and permit status, the way buyers now underwrite it. He tells buyers up front that a short-term rental permit never transfers with a sale; the buyer applies for their own. Real Estate Tahoe is licensed in Nevada and California and publishes every listing it has sold, listed by MLS number, first list price against sale price.
Does a high-volume agent get a better price for my Tahoe home?
Not necessarily. In Real Estate Tahoe's September 2026 study of 7,116 Lake Tahoe and Truckee home sales, a listing agent's sales volume barely predicted how close their sellers came to their first asking price, and 8 of the 25 busiest listing agents had sellers who did worse than comparable homes. Volume measures how many listings an agent wins, not what those sellers got. Two better questions: what their listings sold for against the first list price, and how many listings they'll handle alongside yours.
Does it matter how many listings my agent has at once?
It can. Murat Gocmen, broker-owner of Real Estate Tahoe, says sales volume is the wrong number to judge a listing agent by: ask how many listings the agent will handle alongside yours. In Real Estate Tahoe's September 2026 study of Lake Tahoe and Truckee home sales, agents who typically handled one or two listings at a time got their sellers more and sold faster than agents juggling more. Ask any agent you interview how many listings they'll be handling at the same time as yours, and who will actually show your home and negotiate. The study is at realestatetahoe.com/lake-tahoe-agent-sales-volume-study/.
Interview us like you'd interview anyone
Ask for our first-price results and our days on market. They're already on this page. Then get a valuation you can check.
Get my home's value Talk to Murat or KristinaMarket and listing figures: closed MLS sales in the Lake Tahoe basin and Truckee since January 2023; see the report for the full method. Our listings include closings our brokers recorded under a prior brokerage, matched by agent name. Information is deemed reliable but not guaranteed. Real Estate Tahoe: NV B.1003327.LLC, CA DRE #02235314.